TOTAL QUALITY MANAGEMENT Essay Example | Topics and Well Written Essays - 2250 words

TOTAL QUALITY MANAGEMENT - Essay Exampleleaders and Commitment 16 4.5. Application of Concepts 16 Figure 2 The Concept of TQM 16 16 4.6. Future of TQM 17 Section 5 Implementation of TQM in the Operational growth of Chevrolet 18 5.1. Process/ Prevention 18 5.2. Training and Education 18 5.3. Empowerment/ Organisation 19 Figure 3 TQM Process of General Motors 19 Section 6 Conclusion 20 20 References 21 Section 1 Introduction With the increasing influence of globalisation, the business environs is becoming more complex and wider affecting almost every organisation irrespective of its organisational structure and operations. Consequently, the competition is also at a rise callable to which the competitive firms are focussed on developing competitive strategies, such as differentiation strategies, diversification strategies among others. It is in this context that the organisations are also considering the candidate of Total Quality Management (TQM). From the managerial perspective , TQM refers to a philosophy and/or a paradigm which is emphasised on continuous improvements of products and/or services. It is often define as a comprehensive management process which principally focuses on the aspect of continuous quality improvement. To be precise, the TQM approach intends to satisfy the customers and/or the owners of necessity with efficiency and is bafflen by the continuous improvement of the entire operation process (PHCC Educational Foundation, 1996). With this virtue, the objective of the paper is to study the TQM approach adapted by General Motors (GM) in order to provide quality services to the potential customers and/or owners of Chevrolet. Thereby, the discussion of the paper will intend to identify the various attributes of the operating(a) process of GM. It shall also consider reviewing various literatures relevant to the topic in order to contextualise the findings comprehensively. Section 2 Context Company XYZ Logistics Chevrolet is a world reno wned brand and is owned by GM, an American auto maker which is also recognised as one of the market leaders in the international self-propelled industry. Besides other brands owned by the company, Chevrolet happens to be one of the most popular and successful brands marketed by GM. It was first introduced in the market during early 1900s and since indeed it has gained a remarkable growth in the international platform. Notably, it is marketed in 130 different countries including UK and other major countries of the European region with average sales of 3.5 one million million million vehicles annually (Chevrolet Europe, 2010). 2.1. Main Products, Services and Customers Chevrolet is a major brand manufactured and marketed under the policies of GM. There are also various sub-brands under the brand fix of Chevrolet which are also marketed by GM. To be mentioned, the sub-brands of Chevrolet are Spark City, Cruze Sedan, Aveo, Captiva SUV, Epica, Corvette and others. Thus, it is quite a pparent that the brand and its parent company offer a wide kitchen stove of products to its customers (Chevrolet Europe, 2010). The services rendered by the brand are also available at a wide range from marketing to after and before sales services. To be precise, the brand in Europe serves the customers to modify the design of the car according to their convenience as a before sales service. It also includes test drive services in the category of before sales services. On the other hand, as after sales services, the brand offers vehicle inspections by expert professionals and the